'Entertainment is at the core of BetMGM and we want this campaign to keep viewers on the edge of their seats in a way that's unexpected from the sports betting and gaming industry,' said Raymond Doyle, VP of Brand, BetMGM.
'IT'S ON' was created by 72andSunny New York and directed by Peter Berg, Executive Producer of Entourage and Ballers.Ĭlick here to download & view videos/photos of commercial series (credit: BetMGM) In the initial spot, Jamie Foxx personifies the larger-than-life entertainment brand of BetMGM as he roams his Bellagio suite seeking sports betting tips from Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders and BetMGM's newest brand ambassador, Vanessa Hudgens.
